Netflix FYSEE 360 Digital Experience
Immersive web platform that transformed Netflix's Emmy campaign from physical activation to globally accessible digital experience reaching broader audiences.
When COVID-19 forced Netflix to reimagine their marquee FYSEE showcase—a massive annual activation targeting Emmy voters at Raleigh Studios—the challenge wasn't just going digital, it was maintaining the magic. I contributed strategic vision and technical innovation to transform two weeks of physical installations into an always-on immersive web experience that could reach global audiences indefinitely. The project required reimagining brand engagement for a new era while preserving the premium storytelling that makes Netflix content award-worthy.
Client
Netflix
Services
Digital Strategy, Immersive Experience Design, Creative Technology Direction, Brand Platform Development
Industries
Travel
Date
January 2025
My role focused on strategic framework development and creative technology innovation for one of entertainment's most high-profile digital pivots. Working with Netflix's marketing team and show creators, I helped establish the experience architecture that transformed ten iconic Netflix worlds into explorable 360-degree environments. Each portal required meticulous attention to detail—from The Crown's Buckingham Palace steps to The Queen's Gambit's ceiling chessboard easter egg—ensuring the digital experience maintained the production quality that Emmy voters expect while adding interactive storytelling elements impossible in physical activations.
FYSEE 360 proved that strategic digital transformation can exceed original expectations rather than simply substitute for limitations. The platform garnered major press coverage in Deadline and industry publications while providing Netflix with an always-on campaign asset that could be updated, expanded, and repurposed for broader audiences beyond the original Emmy voter target. My contribution to the strategic framework helped establish a new template for premium brand experiences that combine cinematic storytelling with accessible web technology—demonstrating how thoughtful innovation can turn crisis constraints into competitive advantages.